Retro Video Game Cereals Were All the Rage in the 80s

As we all know, video games are fun to play, so what about fun to eat? Ralston Foods, General Mills and Kellogg’s thought this would be a good idea in the 80s and here’s what they came up with – do you remember any? let us know in the comments below!

donkeykong-2Donkey Kong – 1982 – Ralston

“Crunchy barrels of fun for breakfast. Donkey Kong…Donkey Kong Cereal You’ll Love the Crunch!”

The commercial to the very first video game cereal features an animated version of the Donkey Kong, with DK carrying the perilous Pauline up the side of the cereal box, then tossing down barrel shaped cereal pieces at poor Mario, who smashes a mallet down on the barrel which a crunch booms between the repeating chorus above, followed by “Now, on your breakfast table, Donkey Kong brand cereal…The sweet crunchy corn taste will drive you ape.”

The Donkey Kong cereal consisted of sugar “sweetened” corn puffs in the shape of barrels, symbolizing the ones Donkey Kong throws at Mario in the famous Shigeru Miyamoto arcade game.




pacmanPac-Man Cereal – 1983 – General Mills

“You can do it! You can do the Pac-Man! Pac-Man Cereal! You can do the Pac-Man! With Pac-Man Marshmallows you can open wide. Gobble up the ghosts that are hiding inside. Marshmallow orange, red, pink, or blue, Gobble up good, or they might chomp you. You can do it! You can do the Pac-Man”

“Do the Pac-Man” was a dance created specifically for the TV Spot where kids held out their arms and clapped, mimicking Pac-Man’s chomping mouth – did you join in too?

Pac-Man was probably the most popular of the video game inspired cereals, featuring surer coated corn-puffs and shaped to look like Pac-Man and the four Ghost Monsters.




donkeykong-1Donkey Kong Junior – 1983 – Ralston

“There’s a jungle of delight, in every fruity bite, of Donkey Kong Jr. Cereal It tastes like fruit and it’s lots of fun.New Donkey Kong Junior cereal.”

The commercial even has an animated Donkey Kong Jr. saying, “It’s wild with fruit flavor.”

The cereal based on the first sequel to Donkey Kong features fruit flavored red berry and yellow banana sugary sweetened corn puffed shapes.






nintendoNintendo Cereal System – 1989 – Ralston

“Nintendo…It’s for Breakfast Now! Nintendo…It’s a cereal – WOW! Nintendo…Super Mario Jumps! Nintendo…In a fruit flavored crunch! Nintendo…Here’s Zelda too! Nintendo…It’s berry good news! Mmmm, you just can’t loose! Nintendo…Two cereals in one. Wow!”

A new, and short-lived, concept in sugary breakfast cereal originally introduced by Nerds cereal (also from Ralston), featured two different cereals in one box.

On one side the Nintendo Cereal System featured Super Mario Bros. Action Series cereal, the other was Zelda Adventure Series cereal, separated into two bags within the same box.





Pokemon – 2000 – Kellogg’s

Video game licensing’s final foray into breakfast cereal was of Nintendo’s enormously successful Pokemon video game, which got it’s start on the Game Boy Classic back in 1996.

Pokemon consisted of sweetened oat rings and yellow, blue, pink, and green colored marshmallows shaped like Pikachu, Ditto, Oddish, and Poliwhirl.

What cereal would you create if you could? Let us know!