The Addictive Psychology Behind Slot Machines

Have you ever walked into a casino and found yourself enthralled by the bright lights, comfy looking stools and the opportunity to win big time on the slot machines? I know I have, and I don’t even know how to play most of them!

It’s difficult to walk by and not take notice, but what creates this child-like ‘Oooh!’ as we walk through a Casino?

Back in the day, slot machines used to be a matter of pull a lever, watch some numbers and pictures spin and wait for the 10 pences to fly out when (if) you got lucky. Now, Brett Jackson (Bally Technologies’ Direct of Game Development) explains how much goes into studying what players reach to when they sit down and how they’re manipulated.

Check out the video above to see why Casino’s have the effect they do, it’s very interesting!